These days, if your business doesn’t have a strong online presence, it’s as good as invisible. This is especially true for new companies. Over 87% of the U.S. population actively uses the Internet, with search engines like Google being their most visited sites. Most of these searches are for products and services, too. You need to attract traffic to convert visitors into loyal customers. However, creating a website and social media page is only the beginning. Here are surefire strategies to help you boost your website traffic.
First Things First: Know Your Audience
Knowing your target audience is essential for your online marketing campaign. A target audience is a specific group of people who are the most to buy your product or service. They’re identified using demographic and psychographic data. The former involves factors like age, gender, location, average income, and more. Psychographics, on the other hand, deals with the group’s shared attitudes, behaviors, interests, and others.
There are many ways to find out who your target audience is. You can survey your current customers about their basic demographic information and psychographic data like their hobbies, reasons for buying your offerings, and more. There are plenty of templates for this online, like SurveyMonkey’s demographics questionnaire and QuestionPro’s psychographic templates.
Pay-per-click advertising is one of the most effective ways for your business website to be seen by your audience online. It involves showing short advertisements for your products and services at the top of search engine results or ad sidebars of social media sites. As its name suggests, you only pay for the clicks your ads get, unlike traditional ads where you have to pay a fixed price with no guarantee that you’ll get engagements.
The success of your pay-per-click advertising campaign depends on how much you know about your target audience. Psychographics like interests and behavior help you create copies that your customers relate to.
Demographics, on the other hand, allow you to narrow down who will see your ads, depending on your target audience’s age, location, gender, devices, and more. Your ads only appear to those who are interested in your products and services. This way, you won’t just get more clicks, but more conversions as well.
Even though email is one of the most dated ways to communicate online, customers still find email newsletters trustworthy, according to a study by PowerInbox and Mantis Research. The study, which surveyed over 1,000 American adults, found that over 60% of the respondents subscribe to an email newsletter. The researchers also found that over two-thirds of adults will click on ads they see in an email, as long as it’s from a trusted source.
If you want customers to trust your newsletters, you need to make them more educational than promotional. Share a useful tip or quote from one of your blog posts as an opener. Share links to your latest company articles. Keep the promotions and product suggestions towards the end of the email. This way, you can hook them in with your educational content first before fully reeling them in with your promotional links to your site. You can also hire an email marketing service provider if you need help scheduling your newsletters and creating content for them.
Your customers are online, and so should your business. PPC advertising and email marketing help your company become more visible to your online audience. With well-written and targeted ad copy and newsletters, you’ll get the traffic and conversions you need in no time.