Running a business these days is a big challenge, given the current pandemic situation. Staying operational and maintaining a solid customer base seems like an uphill battle. Now that social distancing rules are in place, how can you keep your dental practice afloat?
Read on to discover some brilliant ideas that will help your business stay operational.
Keep track of your postponed appointments
You most likely had to postpone some appointments with your patients before the COVID-19 pandemic struck. While it was a difficult decision because it meant lost income for your business, it was the best thing you can do to protect yourself, your staff, your patients, and your community. It’s better to follow orders from the government and stay healthy than to risk the safety of the people around you.
What you can do now is check your logbook and check on those patients who were supposed to consult with you or undergo dental implant surgery or other procedures before the pandemic.
Redesign your clinic
Now that you have more time in your hands, it would make sense to improve the design of your practice. You can repaint the walls, do some repairs, or add some decorative items to enhance the ambiance. You may also invest in new appliances or equipment to make your facility more patient-friendly.
People are sure to appreciate a more comfortable and relaxing ambiance once you resume your business operations. Your staff will also benefit from a warm and inviting workplace.
Hold online dental hygiene seminars for your community
Serving the community is part of running your dental practice. In these trying times, you can still help even if going to your clinic is temporarily banned. Serve your patients by holding an online seminar or ‘webinar’ about proper dental hygiene and overall health care.
Teach your audience how to take care of their teeth and how to respond to dental emergencies. Educate them about the importance of having healthy teeth and gums, as well as avoiding bad habits that can cause a variety of dental problems. You can also post tutorials and learning materials for kids on your social media accounts. This is a good way to attract more followers and grow your network.
Train your staff
Now that your staff is most likely staying at home due to the pandemic, it could be a perfect opportunity to train your staff and give them some refresher courses. You can also ask them to take online classes so that they can learn new techniques to serve your patients better.
Facing challenges is part of being a business owner, which is why you need to be ready and willing to adapt. The pandemic might have affected your operations, but it should not stop you from helping your customers maintain good oral health.
Even simple acts like the ones discussed above can make a big difference in your practice and the lives of the people in your service area. No challenge should keep you from providing high-quality dental services and information.