When it comes to producing advertising campaigns, employing a creative corporate video production company is definitely the way to go. But since your business is new, budget is likely tight, so you may need to work what resources are available. This doesn’t mean that you cannot produce high-quality content, though.
Aside from a design that makes an impact, consumers are also seeking ads that suggest solutions to their problems. They also want to see empathy, which is expressed through campaigns depicting the struggles or joys of consumers. Simply put, gone are the days when advertising is outright selling. Today, it’s about connecting with your market on a more personal level.
Thanks to the digital age, small businesses can now market their products or services without spending a ton. They key is to know how to use your advertising budget, and how to utilize free social media.
Creating an Advertising Budget
Advertising budget is a subset of your sales. Basically, it is the money you’re willing to set aside to achieve your marketing goals. When creating an advertising budget, you must weigh the value of spending an advertising dollar against that dollar’s value as revenue.
For instance, as per the SBA, if you spend $10 of an item’s selling price, and the cost to advertise that item is $300, then you should have $3,000 of advertising budget to sell at least 300 units of that item. As a result, you’ll earn $90,000 in revenue.
You can also use the percentage method. An example of such is planning to dedicate 5% of your sales for advertising. So if you managed to earn $100,000 in sales, $5,000 automatically goes to the budget.
To ensure that you’re using the money right, here are the key tactics:
- Timing your ad campaign when the customers want to buy, not when you want to sell.
- Advertising the items that the customers want, not the items you want to clear off your warehouse.
- Ads should be designed and written to tout the benefits to the customer.
- An advertising medium that’s based on your ability to reach out to potential customers.
By following this principle, you can direct your next marketing efforts based on the results of your campaign. Remember to give it time before poring over a new strategy. The trick is to stay consistent in releasing ads that your customers approve of.
Creating High-quality Content
Video is the media people are most engaged in. On average, it gets 12 times more shares than text and link posts.
To produce a high-quality video, create a plan first. This is where you determine your available budget, target audience, objectives for sharing, the frequency of shares you’re aiming for, and what kind of video will meet your goals.
It is highly important to plan your video campaigns thoroughly, because it gives you a clear direction and a consistent brand voice that delivers your message across to your audience.
Leverage inexpensive or free video tools. A high-end smartphone can be used to shoot videos, but having professional equipment will help, too, such as lighting, a tripod, and a microphone.
Keep the content simple but full of impact. People usually prefer educational content over hard selling, so focus on giving useful information about your product or service, rather than highlighting its price and amazing quality.
If you’re posting on Instagram, your visuals should have a lot of appeal. You can use your IG posts to direct your audience to your blog, the link to which posted in the caption. And if you’re using twitter, you should also have eye-catching visuals, coupled with a compelling 280-character message.
There is really no black-and-white rules for developing high-quality content, as each business caters to a different audience. The key is to keep producing what they’re looking for, and you’ll effectively deliver your message and make a sale.